Why and How to Use Blogs to Promote Your Library's Services

This excellent article by Darlene Fichter from 2003 discusses library-ish applications of blogs and blogging. It starts with an overview of blogs, how they got started, and how pervasive they have become. Then the author gives good information and examples on how blogging is good for libraries.

Fichter gives some good examples of library blogs and talks about how each is constructed to fill a specific need. Then she provides an in-depth tutorial/FAQ on how to set up your library's blog. She takes into account such issues as security, archiving, and overall blog structure e.g. skins, subscription lists etc. After a lengthy discussion of the many missions of a library blog, Fichter lists several blogging services and their features.

We all know that libraries have limited funds and resources for getting the word out about programs, facilities, events, etc. Library blogs seem to be a good solution to the problem of funding since many blogging programs/websites are free. It only takes staff time and energy to keep a blog current and relevant.

In addition to a current awareness service, a library blog might also give users a sense of greater involvement with the library if there is information of general interest frequently posted. However, the biggest problem that most libraries face is publicity - or lack thereof. In the case of my library, many users are unaware of the services we already provide. A blog would either become another one of those under-utilized services and be updated in a vacuum, or it could really give our PR a much needed boost.

I intend to talk about this at our annual planning meeting, which will be held in August. I'll let you know what happens. And if I get put in charge of it.